Can you tell us a little bit about yourself?

I’m originally from Brazil, but I’ve been living in Ireland for the past 14 years and now consider myself Irish too.

I started working very young, in an advertising agency at the age of 13, and since then I’ve had a varied career. I worked as a developer, a writer, and even as a freelance journalist with MTV Brazil. I also worked as a business coach for influencers, a trend spotter, and spent some time promoting club nights and DJing, which brought me all over the world, including some incredible experiences like playing in the Amazon.

When I moved to Ireland, I joined a startup and eventually co-founded an agency, which we grew over a number of years before selling it in 2020. Today, I work with Granite Digital, focusing on growth, strategy and creative development.

Most of my work has been about helping businesses grow and evolve, but I reached a point where I wanted to contribute to something with a deeper human impact.

How did you first get involved with Anam Cara?

My involvement came through a connection with Tom, who sits on the Board and had worked with Granite. He reached out to see if there might be someone interested in getting involved, and I put myself forward.

At that stage, I was really keen to dedicate some of my time and skills to something more meaningful. Much of my professional work focuses on commercial growth, so I wanted to balance that by contributing to a cause that directly supports people.

What makes Anam Cara’s support unique?

For me, it’s the people.

There is a genuine level of care and commitment across the organisation, from the team to the volunteers. Everyone is deeply connected to the mission.

What stands out in particular are the peer support groups. They create a level of psychological safety that is very hard to replicate elsewhere. Even in more formal or clinical settings, you don’t always get the same sense of understanding that comes from connecting with others who have lived a similar experience.

That human connection is incredibly powerful.

What is your role on the Board?

I’m a board member, and I support primarily across digital initiatives.

This includes helping to strengthen digital strategy, supporting fundraising efforts, and looking at how Anam Cara can use digital tools to grow awareness and engagement. As the organisation continues to evolve, there’s also a focus on building more sustainable, recurring income streams, and I’m supporting some of that work.

It’s really about using digital in a practical way to help amplify the organisation’s reach and impact.

Has anything stood out to you since joining the Board?

At its heart, Anam Cara is about inclusivity and connection.

I’m still very new, but even in my first few meetings, I’ve been struck by the level of thought and care that goes into supporting bereaved parents in very practical ways.

One example was a discussion around helping parents return to the workplace after the loss of a child. The guidance being developed was thoughtful, considered and deeply practical, offering insights that many employers or colleagues simply wouldn’t think of themselves.

It really highlighted for me how small actions, when done well, can make a huge difference to someone’s experience.

How do you see Anam Cara evolving in the coming years?

Anam Cara already has a strong national footprint, but there is a clear opportunity to expand both its reach and its impact.

That could be through growing corporate partnerships, expanding support groups, or continuing to develop digital channels to connect with and support more parents across Ireland.

From my side, I hope to support that journey by helping strengthen digital capabilities so that more people can access the support they need.

What would you say to someone considering supporting Anam Cara?

I would simply say, go for it.

There are so many ways to get involved, whether that’s attending fundraising events, taking on a challenge like the Camino, making a donation, or simply helping to spread the word.

Every contribution, no matter how small it might seem, has a real and meaningful impact.